Daikin
Background
Daikin Air Conditioning, a renowned Japanese brand and a globally leading air conditioning manufacturer, focuses on providing high-quality residential and commercial air conditioning units along with professional products and services to the market. Mr. Alan Pak (白Sir), Technical Specialist of the Technical Solutions Department at Daikin, has been with the company for over 18 years. This campaign arranged exclusive media interviews with Alan, during which he shared professional advice on air conditioning installation and maintenance, aiming to strengthen Daikin Air Conditioning’s brand image.
Period
May 2025 – July 2025
Scope
- PR planning and execution
- Compilation of Q&A materials, press release drafting and distribution
- PR promotion
- Journalist interview coordination
- Media proposal development
- Media monitoring
Result
- Secured coverage from multiple mainstream media outlets, including Ming Pao Daily News, Ming Pao Supplement, am730, TOPick, etc.