GP Batteries

Background

GP Batteries International collaborated with the Minions to launch an adorable limited edition collection. The collection includes a hand-held fan and alkaline batteries, providing must-have cute items for this season.

Period

June 2021 

Scope

• PR planning and execution
• Editorial write up of Chinese release
• Media pitching

Result

• Earned over 20 piece of media coverage from top tier media outlets, such as HK01, TOPick, Baby Kingdom, Ming Pao Power Up etc.