Her Own Words Sport
Background
Original lingerie brand Her Own Words announces the launch of its sportswear line, Her Own Words SPORT, offering professional-grade sportswear options for active women. As a specialist in sports bras, Her Own Words SPORT becomes Hong Kong’s first brand to introduce 17 Asian sizing options—with measurements based on Asian bust standards—ensuring women of all body types receive the most tailored and comfortable support during physical activity. Meanwhile, the brand collaborated with Sammie, a member of the popular Hong Kong girl group Collar, to film a promotional video.
Period
April 2022 – May 2021
September 2022 – October 2022
Scope
- PR planning and execution
- News release drafting and distribution
- PR promotion
- Inviting journalists to test-wear the new products
Result
- Secured over 40 media coverages from major mainstream fashion and lifestyle outlets, including: BeautyExchange, HK01, Ming Pao Weekly (Inner), Oriental Daily News, am730, Marie Claire, Elle, Cosmopolitan, etc.